Copywriting 101: The Beginner's Guide to Copy

At its core, freelance copywriting is the craft of writing persuasive, engaging content as a self-employed professional. Maybe you’ve been dreaming of a job that offers flexibility and the ability to work from anywhere. If so, freelance copywriting is certainly one way to achieve your dreams. You’ll want to do everything I mentioned above — get active on social with a freelance focus, get your portfolio in shape, and build your freelance copywriter website. You’ve probably STILL got a lot of questions about starting a copywriting business. Starting a new career as a copywriter and starting your own business can be an arduous process.

how to start copywriting

A copywriter is expected to curate content for different clients, products, and services. These copies are published on various platforms like social media, newsletters, magazines, etc. The copies often vary in length, format, tone, and language. When every aspect of copywriting is volatile and subject to change, it is a given that the content will also have to differ every time.

AI copywriting examples

Start with our no-stress method for getting clients and uncover 26 proven ways to attract your dream clients today. Finally, I want you to remember that any writing you do can double as a sample, including your personal website copy, blog posts, or other content you create to market your business. This is totally normal, and that’s why it’s essential to nurture a growth mindset on your journey to achieving the writer’s life. Your attitude is what will keep you digging until you reach diamonds. Copywriting is a skill that anybody and everybody can learn. There are no specific degrees or courses that one has to take before entering copywriting.

But, charging $1,00o a page, and getting two clients a month gets you an extra $2,000 in your pocket. Make a big spreadsheet with all your local marketing agencies, and add their contact information and what types of clients they work with. Then set a time and bang out your LOIs in groups of 5-10 (depending on how much time you have). Ok, now let’s get into how to become a copywriter, even with no copywriting experience. So, you could realistically expect to see anywhere from $25 an hour on the low end to over $100 an hour for highly skilled copywriters. It’s not unreasonable to come into an agency and get around $50 an hour, even as someone new.

How Much Do Freelance Copywriters Really Get Paid?

I read through reviews of the company and thought a lot about the decision before applying, and I am very fortunate to be working with this team. Let’s say you’re a freelancer that gets hired by a business to create landing page copy. Depending on the complexity of the offering, it could take you hours or days before you would even consider writing anything. Explaining your brand, products, services, or company mission is just half of the battle.

Be proud of who you are as a copywriter and what you can do. It’s important to create a website so people can find you and you can showcase your portfolio online and prove your skills. Social media is another great way to promote yourself and post content and snippets of your work to show the world that you have what it takes. The good news about becoming a copywriter is that you can start at anytime and at any stage of your life.

Can you become a copywriter without a degree?

So you can still get a learning experience that way too. A good copywriter can come in and improve the number of people who take action (buying, clicking, subscribing). Here is a beginner’s guide to copywriting and 10 tips to help you officially get started. A good copywriter is a multi-tasker and can write anywhere, anytime. If an idea wakes you up at 3am, then get up and write about it.

  • A well-structured roadmap won’t just help you put pen to paper — it will also ensure you achieve the writing lifestyle of your dreams.
  • You can absolutely, 100%, create a portfolio with absolutely no copywriting experience.
  • Copywriting has many types of niches and specialties you can specialize in.
  • You’re ready for this — and your dream copywriting job might be one email away.
  • Every set of the audience has specific characteristics unique to them.
  • I learned copywriting on my own, studied hard, took some business courses online, and hit the ground running.
  • Problogger.com is popular with writers and those who need them.

Generally speaking, copy gets longer the further down the sales funnel. You could start off by using a statistic, number, or enticing fact. You’re not selling insurance; you’re selling protection. Identify the emotions that you’re trying to trigger from the reader, and find the right word combination to reach those feelings. Yes, it’s a great career, but only if you genuinely enjoy it, and it’s impossible to know without first dipping your toe in the water. A law firm might bill you $200 per hour but then pay their lawyers a salary.

More articles on Digital Marketing

If you find that you would prefer to create the “path” a user takes when visiting a website for optimal experience, you might find UX copywriting is where you excel. There are a LOT of types of copywriting, but let’s talk about some of the most common ones that you might find an affinity with. And even if you do manage to land a 6-figure job, chances are you don’t get the location independence and time independence that comes with having your own business. You probably have a bunch of questions about how to become a copywriter, so let’s cover a bunch of them right here.

how to start copywriting

Once you consider these questions, your path to a well-paid copywriting career will become crystal clear. Rather than a confusing tangle of routes, you’ll see a definitive path toward your desired https://wizardsdev.com/en/vacancy/copywriter/ destination — and that is very good. As you’re creating your copywriting roadmap, consider how many hours you’d like to work and if you want to write for clients, for yourself, or both.

The big positives are you don’t have to constantly be out on the hunt for new clients. The agency does all the heavy lifting when it comes to the marketing side of things. Ok, so how do you become a freelance copywriter without experience? They want to make more money, so they hire a copywriter to redo the sales page.

how to start copywriting

Also, the image displayed attracts the reader’s attention and backs the claims. You can get inspired by such ads and experiment using similar tactics. Gain insights from industry studies to inform your marketing decisions. Master the art of growing your brand and building a loyal audience. Learn how to convert leads into customers with targeted marketing strategies.